Aug 23, 2022 · Shop the {Virtue Labs} range at Cult Beauty and transform damaged, tired and lifeless hair into beautiful and healthy locks from your first wash. BEST VIRTUE SHAMPOO. Designed to replenish and nourish damaged hair, the Recovery shampoo is a go-to for damaged and broken hair that needs some TLC. What are Virtue hair care's best-selling products? Ideal for tackling dryness and damage, Virtue’s top-selling Healing Oil helps replenish shine in a huge way while shielding your hair from environmental effects.. Remove excess oil and add a serious boost of volume with Virtue’s popular Full Shampoo, which creates noticeably lifted hair that lasts for the long …08 Mar, 2022, 13:21 ET. Share this article. Share toX. RALEIGH, N.C., March 8, 2022 /PRNewswire/ -- Virtue Labs has been named to Fast Company 's prestigious annual list …With Virtue® Healing Oil, for example, we asked 50 people to use the product and answer a series of questions about its perceived effect on their hair: immediately, after 8 hours, after 3 days, and then after 1 week. This rendered results such as: “100% of women said their hair was immediately shinier” and “After 8 hours, 98% of women ...Holiday 2023: Celebrate Hair Repair: Full Pro Size Duo. Volume That's Outright Joyful. $168.00.New hair growth is a natural process that happens gradually over 3-6 months, so it requires commitment and a bit of patience. Here is a glimpse of what you can expect with Flourish: It’s hard to put your finger on it, but your existing hair will feel healthier and look more vibrant. Cuticles are being repaved and shine is being restored.Virtue Labs. The store will not work correctly when cookies are disabled. GET 10% OFF WHEN YOU JOIN OUR MAILING LIST. SUBSCRIBE & SAVE 15% (FULL SIZES ONLY) FREE SHIPPING ON ORDERS $50+ (U.S. ONLY) Toggle Nav. SHOP. Hair Care. Extraordinary shampoos and conditioners that rebuild and restore with each use ...08 Mar, 2022, 13:21 ET. Share this article. Share toX. RALEIGH, N.C., March 8, 2022 /PRNewswire/ -- Virtue Labs has been named to Fast Company 's prestigious annual list …Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from heat damage. This lightweight formula blends seamlessly into hair without a trace, works...Thicken & Hydrate Duo. 61 Reviews. Boost your roots, hydrate hair, and get fuller, stronger strands with this duo designed to support healthy hair growth and amplify density for anyone wanting thicker, healthier hair. Included: Flourish Density Booster (4 oz) + Flourish Mask for Thinning Hair (5 oz). Retail value $120.Virtue® Healing Oil is a first-of-its-kind blend of pure, hydrating oils and our powerful, reparative Alpha Keratin 60ku® protein in one bottle. Created with all hair types in mind, it’s the ultimate multi-tasker, delivering the shine, softness, and moisturizing you’d expect from a hair oil and the damage repair, strengthening, and …Style smarter with 6-in-1 Style Trio. These multitaskers harness the damage repair of our healing human keratin, Alpha Keratin 60ku®, with the benefit-packed formulas of our 6-in-1 products. While each styler serves a unique purpose, each delivers on its promise while protecting, strengthening, and ultimately, transforming hair with each use. Get these three …Your cart exceeds our maximum order allowance. Please contact Customer Care at 844-782-4247 or [email protected] to complete this order. 6 QUESTIONS TO FULLER, HEALTHIER HAIR. Get Ready to Flourish. Find the perfect products to support your hair growth journey. Start Quiz. Question 1 of 6.A thickening, brow-boosting serum that borrows the best growth-supporting ingredients from our award-winning hair Density Booster, including our patented Alpha Keratin 60ku Clinical® protein, plus stimulating plant-based extracts and high-performing peptides for fuller, lusher, healthier brows and fewer uneven patches. Dermatologist tested. Non …Style smarter with 6-in-1 Style Trio. These multitaskers harness the damage repair of our healing human keratin, Alpha Keratin 60ku®, with the benefit-packed formulas of our 6-in-1 products. While each styler serves a unique purpose, each delivers on its promise while protecting, strengthening, and ultimately, transforming hair with each use. Get these …21 October 2021. Melisse Shaban is the founder and CEO of Virtue Labs, the company behind the pioneering Virtue haircare brand that has been quite literally turning heads around the world since it’s 2017 launch. Born out of research seeking to repair catastrophic battlefield wounds, the science-led brand features ground-breaking patented ...Virtue® Labs Volumizing Primer is a lightweight primer spray that adds volume and acts as a pre-styling boost without any stickiness or buildup. Formulated with our revolutionary Alpha Keratin 60ku® protein, it allows you to build your dream style while it works to strengthen hair and protect it from heat damage. Color-safe, paraben-free ...Mar 8, 2023 · The science behind it is a little confusing, but as Adir Abergel Virtue Labs' creative director and Jennifer Garner’s hairstylist, previously explained to InStyle, “Alpha Keratin 60ku is like ...Holiday 2023: Celebrate Hair Repair: Full Pro Size Duo. Volume That's Outright Joyful. $168.00.Flourish Mask for Thinning Hair. Hydrates. Strengthens. Thickens. Virtue® Flourish® Mask for Thinning Hair is a whipped and creamy yet weightless treatment formulated for a range of thinning textures. It strengthens strands and supports healthy hair growth—all while hydrating to leave hair shiny and silky-soft while you grow more.Virtue Labs. @virtuelabs9685 ‧ 623 subscribers ‧ 161 videos. Virtue® marries biotech and beauty with Alpha Keratin 60ku®, a proprietary hair-healing protein that binds directly to …Holiday 2023: Celebrate Hair Repair: Full Pro Size Duo. Volume That's Outright Joyful. $168.00.Virtue Labs. The store will not work correctly when cookies are disabled. GET 10% OFF WHEN YOU JOIN OUR MAILING LIST. SUBSCRIBE & SAVE 15% (FULL SIZES ONLY) FREE SHIPPING ON ORDERS $50+ (U.S. ONLY) Toggle Nav. SHOP. Hair Care. Extraordinary shampoos and conditioners that rebuild and restore with each use ...Virtue® Labs Recovery Shampoo works to repair damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave all hair types, moisturized, soft, and supple. Formulated with our first-of-its-kind Alpha Keratin 60ku® this shampoo behaves like a high-powered treatment product that deposits pure, human ...Flourish Density Booster. Meet the only drug-free spray clinically proven to support healthy hair growth. This product is a botanical-based nutrient infusion for the scalp, fueling fatigued follicles and nurtures new, fragile hairs so they thicken and thrive. Combining patented Alpha + Gamma Keratins and a Biomimetic Signal Peptide, the ...Your cart exceeds our maximum order allowance. Please contact Customer Care at 844-782-4247 or [email protected] to complete this order.Virtue® Labs Purifying Shampoo is a clarifying shampoo that removes remove excess oil, product residue, pollution, and smoke. Formulated with our revolutionary damage-repair protein Alpha Keratin 60ku®, this deep cleanser detoxifies and brings hair back to its healthiest state. A rejuvenating must-have product for all hair types, it leaves both the …Feb 5, 2024 · Virtue Labs' New Launch Promises to Reverse Breakage. The hair serum that strengthens strands in just five uses. With every season comes new challenges in haircare: The sun, salt, and chlorine of ...Virtue Labs 全线产品. 69 结果. 高端护发品牌Virtue Labs，主打以人发角蛋白为成分的产品。. 人发角蛋白是从真正的人类头发中提取出来的 (因此与头发上的角蛋白完全相同)，Virtue Labs宣称人们在使用产品时头发就会识别出这是人类的蛋白质，会与它紧密结合，能更 ...Virtue Labs. The store will not work correctly when cookies are disabled. GET 10% OFF WHEN YOU JOIN OUR MAILING LIST. SUBSCRIBE & SAVE 15% (FULL SIZES ONLY) FREE SHIPPING ON ORDERS $50+ (U.S. ONLY) Toggle Nav. SHOP. Hair Care. Extraordinary shampoos and conditioners that rebuild and restore with each use ...Virtue Labs Recovery Conditioner is a rich, luxurious conditioner that repairs damaged hair. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability. Formulated with our first-of-its-kind Alpha Keratin 60ku®, this conditioner behaves like a high-powered treatment product that deposits pure ...Leave-In Conditioner. Detangles | Protects | Nourishes. $34.00. Bring hair back to its lightest, cleanest state with our newest family of products that work to purify, detox, and reinvigorate - for hair that looks and feels its freshest.Too-tight ponytails? Guilty. Heat tools too hot and too often? You got us. The good news is that Virtue®’s Alpha Keratin 60ku® is designed to physically reverse long-term and everyday damage, reinforcing hair’s strength, vibrancy, and resiliency on every type and texture. By adopting just a few healthy habits, you can maintain your hair's health through thick and thin.Virtue Labs Full Shampoo adds volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo is specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build …Shines. Virtue® Curl Leave-In Butter is a leave-in cream rich in reparative proteins and emollients to infuse hair with hydration, help neutralize frizz, and guard against heat and humidity. Simultaneously, Alpha Keratin 60ku® helps to repair cracks and splits, leaving curls stronger, softer, and full of shine. $46.00. + -.Virtue ® Labs Purifying Leave-in Conditioner is a lightweight detangling mist that gently nourishes hair while it enhances manageability, reduces flyaways, and shields against damage. Formulated with our revolutionary Alpha Keratin 60ku ® protein, our lightweight, multi-tasking leave-in conditioning mist moisturizes, protects, and detangles hair without …Prime, polish, protect, and more as you prep hair for air or blow drying, then finish the final look with lightweight, touchable Texurizing Spray. 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from heat damage. Texturizing Spray is a lightweight texturizing mist and styling spray …Flourish Density Booster. Meet the only drug-free spray clinically proven to support healthy hair growth. This product is a botanical-based nutrient infusion for the scalp, fueling fatigued follicles and nurtures new, fragile hairs so they thicken and thrive. Combining patented Alpha + Gamma Keratins and a Biomimetic Signal Peptide, the ...Virtue® Un-Frizz Cream is a leave-in treatment cream that conditions and smooths hair. It eliminates frizz and blocks humidity to keep hair sleek, shiny, and soft. Our patented Alpha Keratin 60ku® protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments or heavy waxes needed. Ideal for frizzy, curly, …Hair Rejuvenation Treatment (Drug Free) A 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. Our three-step system includes the Shampoo for Thinning Hair, Conditioner for Thinning Hair and our drug-free Density Booster. This regimen is ideal for mild to moderate hair thinning due ...Virtue® Labs Smooth Shampoo is a luxurious lathering shampoo with a soft, smooth finish. Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for haircare goes …Style smarter with 6-in-1 Style Trio. These multitaskers harness the damage repair of our healing human keratin, Alpha Keratin 60ku®, with the benefit-packed formulas of our 6-in-1 products. While each styler serves a unique purpose, each delivers on its promise while protecting, strengthening, and ultimately, transforming hair with each use. Get these …What are Virtue hair care's best-selling products? Ideal for tackling dryness and damage, Virtue’s top-selling Healing Oil helps replenish shine in a huge way while shielding your hair from environmental effects.. Remove excess oil and add a serious boost of volume with Virtue’s popular Full Shampoo, which creates noticeably lifted hair that lasts for the long …Just Future Climate Labs. About Our Mission Our Impact Our People Donate. Follow Twitter LinkedIn Facebook Instagram. VertueLab. Mailing Address: PO Box 212 Portland, OR 97207 (971) 770-2378. By …Virtue Labs. The store will not work correctly when cookies are disabled. GET 10% OFF WHEN YOU JOIN OUR MAILING LIST. SUBSCRIBE & SAVE 15% (FULL SIZES ONLY) FREE SHIPPING ON ORDERS $50+ (U.S. ONLY) Toggle Nav. SHOP. Hair Care. Extraordinary shampoos and conditioners that rebuild and restore with each use ...Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from heat damage. This lightweight formula blends seamlessly into hair without a trace, works...MANTA® Healthy Hair Brush for Flourish®. Uniquely designed for fragile hair, the revolutionary MANTA brush bends and molds to the shape of your hand and scalp, creating less tension on each strand. Its flexible bristles gently massage the scalp and glide seamlessly through the hair, minimizing breakage and restoring a youthful, silky shine.Virtue Labs; Virtue Labs. Virtue Labs is set to transform your beauty routine with first-of-their-kind hair care products made with ethically-sourced human keratin to repair, smooth and strengthen damaged hair. With formulas for all hair types, discover shampoos and conditioners to nourish and restore moisture, hair treatments to de-frizz and ...Virtue® Labs Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. This invisible, super-light formula truly cleanses the hair while it enhances scalp health. Created without any heavy styling ingredients that can add more build-up, it’s a reinvigorating pick-me-up ...Jan 25, 2024 · Virtue Labs is an innovative haircare brand on a mission to give everyone their best possible hair. Founded in 2013 by industry expert Melisse Shaban, Virtue Labs features groundbreaking technology and high-performance formulas designed to restore hair vitality. Virtue Labs. The store will not work correctly when cookies are disabled. GET 10% OFF WHEN YOU JOIN OUR MAILING LIST. SUBSCRIBE & SAVE 15% (FULL SIZES ONLY) FREE SHIPPING ON ORDERS $50+ (U.S. ONLY) Toggle Nav. SHOP. Hair Care. Extraordinary shampoos and conditioners that rebuild and restore with each use ...Virtue® Labs Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. This lightweight formula works on all hair types, adding shine, moisture, and smoothing hair in under 3 minutes. Infused with our proprietary Alpha Keratin 60ku®, this product delivers an immediate and intense hydrating and conditioning …Leave-In Conditioner. Detangles | Protects | Nourishes. $34.00. Bring hair back to its lightest, cleanest state with our newest family of products that work to purify, detox, and reinvigorate - for hair that looks and feels its freshest.A thickening, brow-boosting serum that borrows the best growth-supporting ingredients from our award-winning hair Density Booster, including our patented Alpha Keratin 60ku Clinical® protein, plus stimulating plant-based extracts and high-performing peptides for fuller, lusher, healthier brows and fewer uneven patches. Dermatologist tested. Non …Advanced Search. Checkout. Your cart exceeds our maximum order allowance. Please contact Customer Care at 844-782-4247 or [email protected] to complete this order. Shopping Cart. You have no items in your shopping cart. Click hereto continue shopping. Get a Quote for. Customer Name.Virtue Labs 6-in-1 Styler is a sheer styling cream that adds softness, shine, and light hydration while strengthening, polishing and protecting hair from heat damage. This lightweight formula blends seamlessly into hair without a trace, works...Virtue Labs. The store will not work correctly when cookies are disabled. GET 10% OFF WHEN YOU JOIN OUR MAILING LIST. SUBSCRIBE & SAVE 15% (FULL SIZES ONLY) FREE SHIPPING ON ORDERS $50+ (U.S. ONLY) Toggle Nav. SHOP. Hair Care. Extraordinary shampoos and conditioners that rebuild and restore with each use ...Beauty. Virtue Labs' New Launch Promises to Reverse Breakage. The hair serum that strengthens strands in just five uses. (Image credit: Virtue Labs) By Gabrielle …Your cart exceeds our maximum order allowance. Please contact Customer Care at 844-782-4247 or [email protected] to complete this order.Every Virtue product is made to repair damaged hair, and several are formulated with hydrating ingredients—so what makes the Restorative Treatment Mask so unique? Marc: Correct. The key ingredient in all Virtue®️ products is Alpha Keratin 60ku ®️, a smart, human keratin protein that locates the most damaged areas of the cuticle and ...Virtue Labs, Raleigh, North Carolina. 32,702 likes · 782 talking about this · 6 were here.This sulfate-free shampoo is made with our proprietary Alpha Keratin 60ku® protein to heal and strengthen hair. Because it’s free of harsh, stripping ingredients and purple color deposits, the ColorKick De-Brassing Shampoo is a gentle and nourishing option for toning all hair shades. $44.00. + -. Add to Cart. 4 interest-free payments of $11 ...Advanced Search. Checkout. Your cart exceeds our maximum order allowance. Please contact Customer Care at 844-782-4247 or [email protected] to complete this order. Shopping Cart. You have no items in your shopping cart. Click hereto continue shopping. Get a Quote for. Customer Name.Holiday 2023: Celebrate Hair Repair: Full Pro Size Duo. Volume That's Outright Joyful. $168.00.Virtue Labs. The store will not work correctly when cookies are disabled. GET 10% OFF WHEN YOU JOIN OUR MAILING LIST. SUBSCRIBE & SAVE 15% (FULL SIZES ONLY) FREE SHIPPING ON ORDERS $50+ (U.S. ONLY) Toggle Nav. SHOP. Hair Care. Extraordinary shampoos and conditioners that rebuild and restore with each use ...A thickening, brow-boosting serum that borrows the best growth-supporting ingredients from our award-winning hair Density Booster, including our patented Alpha Keratin 60ku Clinical® protein, plus stimulating plant-based extracts and high-performing peptides for fuller, lusher, healthier brows and fewer uneven patches. Dermatologist tested. Non …Virtue® Un-Frizz Cream is a leave-in treatment cream that conditions and smooths hair. It eliminates frizz and blocks humidity to keep hair sleek, shiny, and soft. Our patented Alpha Keratin 60ku® protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments or heavy waxes needed. Ideal for frizzy, curly, …Virtue Hair Care Store Locator. Your cart exceeds our maximum order allowance. Please contact Customer Care at 844-782-4247 or [email protected] to complete this order.Scalp Scrub Brush. $12.00 $20.00. Elevate your hair care routine in 2024 with major savings on this year’s Virtue inventory.Holiday 2023: Celebrate Hair Repair: Full Pro Size Duo. Volume That's Outright Joyful. $168.00.Meet Virtue Flourish™, a brand new approach to female hair loss born from regenerative medicine. Featuring two different regimens powered by groundbreaking keratin proteins, Flourish ™ purifies the follicles, nourishes the microbiome, and creates fertile ground for healthy growth. As each new hair emerges, it’s nourished and strengthened so it can …Hair Care. Extraordinary shampoos and conditioners that rebuild and restore with each use. SCALP. Bring hair back to its purest state with products that work to detox and …Virtue Labs. The store will not work correctly when cookies are disabled. GET 10% OFF WHEN YOU JOIN OUR MAILING LIST. SUBSCRIBE & SAVE 15% (FULL SIZES ONLY) FREE SHIPPING ON ORDERS $50+ (U.S. ONLY) Toggle Nav. SHOP. Hair Care. Extraordinary shampoos and conditioners that rebuild and restore with each use ...Your cart exceeds our maximum order allowance. Please contact Customer Care at 844-782-4247 or [email protected] to complete this order.A comprehensive approach to female hair loss. Flourish products purify, balance, and enrich the scalp, creating fertile ground for hair to grow.Scalp Scrub Brush. $12.00 $20.00. Elevate your hair care routine in 2024 with major savings on this year’s Virtue inventory.Virtue’s groundbreaking, patented Alpha Keratin 60ku technology — which is clinically proven to repair and improve the health of all hair types — gave rise to the …A light, dual-action whipped crème that detoxifies scalp of build-up and impurities while providing residue-free hair conditioning and scalp balancing. Our scalp is a catchall for accumulated dirt, sebum, and product debris. Virtue® Exfoliating Scalp Treatment is a light, whipped crème that gently lifts dry aged cells from follicles, balances, and conditions …Holiday 2023: Celebrate Hair Repair: Full Pro Size Duo. Volume That's Outright Joyful. $168.00.Virtue Labs. The store will not work correctly when cookies are disabled. GET 10% OFF WHEN YOU JOIN OUR MAILING LIST. SUBSCRIBE & SAVE 15% (FULL SIZES ONLY) FREE SHIPPING ON ORDERS $50+ (U.S. ONLY) Toggle Nav. SHOP. Hair Care. Extraordinary shampoos and conditioners that rebuild and restore with each use ...21 October 2021. Melisse Shaban is the founder and CEO of Virtue Labs, the company behind the pioneering Virtue haircare brand that has been quite literally turning heads around the world since it’s 2017 launch. Born out of research seeking to repair catastrophic battlefield wounds, the science-led brand features ground-breaking patented ...
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Virtue® Labs Split End Serum is a lightweight cream that seals, smooths, and repairs broken ends. It nourishes and protects hair from future damage. Full of our patented Alpha Keratin 60ku® protein Ideal for all hair types, especially heat damage and split ends, it takes repair to a whole new level, actually restoring the color and vibrancy ...Too-tight ponytails? Guilty. Heat tools too hot and too often? You got us. The good news is that Virtue®’s Alpha Keratin 60ku® is designed to physically reverse long-term and everyday damage, reinforcing hair’s strength, vibrancy, and resiliency on every type and texture. By adopting just a few healthy habits, you can maintain your hair's health through thick and thin.Scalp Scrub Brush. $12.00 $20.00. Elevate your hair care routine in 2024 with major savings on this year’s Virtue inventory.Hair Care. Extraordinary shampoos and conditioners that rebuild and restore with each use. SCALP. Bring hair back to its purest state with products that work to detox and reinvigorate. Treatments. Reverse the damage with transformative treatments …Your cart exceeds our maximum order allowance. Please contact Customer Care at 844-782-4247 or [email protected] to complete this order. 6 QUESTIONS TO FULLER, HEALTHIER HAIR. Get Ready to Flourish. Find the perfect products to support your hair growth journey. Start Quiz. Question 1 of 6.Head to Virtue Labs to shop the Restorative Treatment Mask for your softest, healthiest hair ever. Shop More InStyle-Approved Picks. Virtue’s Restorative Treatment Mask restored health and...Virtue Labs. 426 South Dawson Street. Raleigh, NC 27601. Have any questions? Talk with us directly using LiveChat.Introducing Virtue, the first beauty brand built with pure, human Keratin. Virtue's keratin treatment products use the same material found naturally in all of us.Advanced Search. Checkout. Your cart exceeds our maximum order allowance. Please contact Customer Care at 844-782-4247 or [email protected] to complete this order. Shopping Cart. You have no items in your shopping cart. Click hereto continue shopping. Get a Quote for. Customer Name.Virtue Labs. The store will not work correctly when cookies are disabled. GET 10% OFF WHEN YOU JOIN OUR MAILING LIST. SUBSCRIBE & SAVE 15% (FULL SIZES ONLY) FREE SHIPPING ON ORDERS $50+ (U.S. ONLY) Toggle Nav. SHOP. Hair Care. Extraordinary shampoos and conditioners that rebuild and restore with each use ...Virtue ® Labs Restorative Treatment Mask deeply hydrates and repairs hair without weighing it down. This lightweight formula works on all hair types, adding shine, moisture, and smoothing hair in under 3 minutes. Infused with our proprietary Alpha Keratin 60ku ®, this product delivers an immediate and intense hydrating and conditioning boost for silky …Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Our proprietary Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, …Flourish Density Booster. Meet the only drug-free spray clinically proven to support healthy hair growth. This product is a botanical-based nutrient infusion for the scalp, fueling fatigued follicles and nurtures new, fragile hairs so they thicken and thrive. Combining patented Alpha + Gamma Keratins and a Biomimetic Signal Peptide, the ...Virtue® 6-In-1 Styling Paste is a medium-hold styler that texturizes, shapes, nourishes, protects, and adds shine to hair. Creamy and lightweight, this does-it-all formula marries pliability with hold for short hair styles that last all day—and into the next. Our proprietary Alpha Keratin 60ku® strengthens, softens, and smooths, while lightweight polymers ….